Save weeks of time by letting us do all the planning for your annual Hispanic Heritage Tribute!

With the Hispanic community representing close to 20% of the U.S population,  it is rapidly becoming a huge economic force and a larger portion of the workforce. Effectively engaging them is an organizational imperative that you shouldn’t miss.

Remember that :

1 in Six people in the U.S are Latino
1 in Five millennials are Latino
1 in Four Kindergarteners are Latino

This is YOUR:

  • EMPLOYEE
  • CLIENT
  • VOLUNTEER
  • DONOR
  • PATIENT
  • STUDENT

And they spend over $1.7 Trillion dollars annually.

 

 History

Hispanic Americans continue to play an integral role in the building of our great nation, our collective rich culture, and our proud American heritage.

 

Each year, from September 15th thru October 15th, we observe National Hispanic Heritage Month to celebrate the success of generations of Hispanics who have enriched our nation’s heritage. Representing over 17 percent of our population and rapidly growing, Hispanic Americans enrich our communities, our nation, and our world through contributions in Public Service, Military, Education, Business, Civil Rights, Politics and more.

The commemorative period started as Hispanic Heritage Week under President Lyndon John in 1968. Two decades later, President Ronald Reagan extended the celebration to cover a 30-day period starting on September 15th and enacted the change as a law on August 17, 1988.

With this tremendous opportunity to woo, court, win and serve Hispanics within your organization, there is a need to have a bilingual and bicultural staff to ensure retention of these new clients, voters, students (truly, substitute any designation from customer to patient, the engagement process is still the same.)

We have been recruiting and placing Bilingual and Bi-cultural talent for years and there’s definitively a secret sauce that works-  Veronica Cool Created the toolkit to easily support you and your team in observing this commemorative period in a simple, interactive yet highly informative way.

 

Hispanic Heritage Month is commemorated September 15th thru October 15th, 2018… Why it matters?

 

• 1 out of every 4 kindergartners is Latino
• 1 out of every 5 Millennials is Latino
• 1 Million Latinos Turn 18 Every Year
• 57.5 Million Latinos in the USA Today
• Spending $1.5 Trillion Dollars per Year….

 

Did you know that by 2060 there will be 119 million people of Hispanic origin in the United States? They will constitute 28.6 percent of the nation’s population.

Latinos run the gamut of technological savviness – either fully competent and knowledgeable on IPads, online application submissions, mobile apps; in both English and Spanish.  Or barely literate, in either English or Spanish (literacy levels are generally low, around 3rd grade reading/writing levels for some unacculturated Latinos.)

From the perspective of business and sales, the answer is simply, Hispanics wield over $1.5 Trillion dollars annually- money that you, as a business, restaurant, retailer, manufacturer can attract. And to do so more effectively you need a diverse staff In this case, Hispanic staff that can connect  with this particular market.

The opportunity to be inclusive, both as a business and as a society yield tremendous benefits. So Take Advantage of the festivities to be inclusive and celebrate with your employees their Hispanic Heritage

 

HISPANICS IN THE MILITARY FACTS

 

43 Hispanic Americans have been awarded the Medal of Honor. Two of those medals were presented to members of the United States Navy, 13 to members of the United States Marine Corps and 28 to members of the United States Army. 25 Medals of Honor were presented posthumously.

Hispanics comprise approximately 12% of all active-duty military forces

These Individuals are:

 

➢ YOUR Employees 
➢ YOUR Clients 
➢ OUR Heroes and Public Servants

YOU HAVE A SMALL WINDOW FOR BIG OPPORTUNITY TO ENGAGE YOUR TEAM, YOUR CUSTOMERS, AND COMMUNITY

 

Hispanic Heritage Month is observed September 15-October 15th 2018 Theme is “Shaping the Bright Future of America”
Purchased the kit TODAY to save weeks of time planning and preparing- Simply begin implementing our proven tactics to engage your team and observe the contributions of Hispanic-Americans.

Whether you choose to activate ONE activity or integrate the tactics included in the Toolkit in your existing Employee Engagement plan, you can begin to use the Toolkit immediately upon purchase.

Simply begin implementing our proven tactics to engage your team and observe the contributions of Hispanic-Americans.

Meet the Author

Veronica Cool is the founder of Cool & Associates LLC, a management consultancy specializing in Hispanic Strategy, Workforce Development & Engagement & Training. A native Dominican, with over 20 years of corporate experience in the United States, she comfortably straddles both cultures and has seen and experienced the gap between Latinos and Mainstream America.

She and her team strive to build a bridge and connect these cultures to drive success. By effectively learning about each other’s culture, heritage, traditions, we increase engagement, productivity, and satisfaction.

Cool has received various awards including the Leader in Diversity, Innovator of The Year Award, Top 25 Women to Watch, Daily Record’s MD Top 100 Woman, inducting her into the Circle of Excellence and the US Hispanic Chamber Ultimate Latina Award in the Corporate Sector. First Lady Michelle Obama recognized Veronica for her commitment to mentoring youth at the National Mentoring Summit.

Veronica has traveled internationally on trade missions to foster economic growth and has spoken nationally in various conferences addressing topics such as Hispanic Engagement, Diverse Segment Marketing, Minority/WBE and entrepreneurship and Women in Business and Leadership. Additionally, she is a columnist with for The Daily Record, Mundo Latino and Huffington Post.

Recent Articles

 

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